Profile
Digitalisation and automation specialist with more than 20 years of experience in how companies really work — and how those workflows can be automated. Twenty years of responsibility for commerce processes (B2B and B2C shops, marketplaces, product data, interfaces, warehouse and ordering processes) taught me the reality behind the processes that are automated with AI today: my own PIM systems in five companies, from the first ERP in 2001 via the footwear retailer Tredex / Runners Point to the AI-assisted generation in 2024. The focus was always the same: recognise recurring workflows, reduce manual work, centralise data.
I am currently extending this experience with a full-time AI Engineering programme and combining classic process automation with modern artificial intelligence — AI agents and assistant systems that I run in parallel in my own projects every day. Since September 2026 in the practical phase at Care-er Academy in Berlin: AI-assisted video automation for learning content.
Selected Projects
Central product data & automation · DMD, Tredex / Runners Point, Askania, Pracht, ITL · 2001 – 2025
- Conception and development of my own PIM solutions for central management and automated processing of product data — evolved across five companies, with shop, ERP and marketplace connections
- Third generation: product maintenance +60 % faster, manual errors −40 %
- Latest generation (PIM 3): AI-assisted text generation integrated via the OpenAI API — product data only, no personal data
Focus: Product ownership · product data · interfaces · Magento · JTL · marketplaces · automation
Realised several times independently · DMD, Beli, MTC, Askania, Pracht, ITL · 2001 – 2025
- Complete online shops built from scratch and operated several times — from design, programming, server administration and database to the connection of PIM, ERP and marketplaces (Magento, JTL, Amazon/eBay)
- From an empty server to live sales: system selection, architecture, payment methods, shipping and ordering processes — shops that generate revenue in daily business instead of just being online
Focus: Shop architecture · Magento · JTL · servers & databases · payment methods · shipping processes
Scan-based warehouse and shipping processes · Askania, Pracht · 2013 – 2023
- Scanning system for the complete picking process with three zones — storage location, cart, box — including DHL shipping label directly at the packing station and warehouse routes in real time
- Second generation as a paperless picking app: shipping throughput accelerated by 35 %
- Mis-scan analysis per employee made error sources visible — cancellations and wrong deliveries dropped noticeably
Focus: Barcode & scanner · real-time warehouse routes · DHL connection · error rates · process design
Professional Experience
Software Engineering Intern — AI Focus (mandatory internship) current
Care-er Academy GmbH · Berlin / remote · 09/2026 – 11/2026
- Own feature from requirements to prototype: AI-assisted video automation for learning content — avatar videos (HeyGen), speech synthesis (ElevenLabs), workflows in n8n, RAG and Claude Code
- Setting: AZAV-certified online training provider for care and social professions with its own adaptive learning platform
Own projects — AI systems in development and operation current
Own development · Marl · since 03/2025
- Development and daily operation of my own AI systems (LISA, Check4u, job4u, TA4U): multi-agent architectures across Claude, GPT and Gemini models — agentic coding with Claude Code and OpenAI Codex in daily use; since 09/2025 in parallel to the full-time AI Engineering programme
- job4u evaluates job adverts against an applicant profile with AI: 870 adverts analysed in full text, condensed to 141 solid matches — with traceable reasoning instead of a black-box score
Head of E-Commerce & Development
ITL GmbH · Marl · 08/2023 – 02/2025
- Product ownership PIM 3: target picture, requirements and roadmap developed and prioritised iteratively in expansion stages — aligned with purchasing, sales and logistics
- AI-assisted product text generation integrated via the OpenAI API — product data only, no customer or personal data; an evolution of my rule-based text automation from two decades of PIM practice, in productive use in the company
- Interface between PIM and JTL-Wawi designed and implemented with the development team — transfer errors and manual rework eliminated
- B2B and B2C shops and marketplace connections to Amazon and eBay built; analysis and reporting data as the basis for management decisions
Head of E-Commerce & Development
Pracht Creatives Hobby GmbH · Kaufbeuren / remote · 06/2021 – 07/2023
- Responsible for Magento 2 multi-channel shops (B2B, B2C, Amazon, eBay, Etsy) with more than 15,000 products
- Standalone PIM developed and introduced: product maintenance +60 % faster, manual errors −40 %
- Product text automation: keyword-driven descriptions based on modular patterns for the entire range
- Paperless picking with real-time warehouse control, built in-house: shipping throughput +35 %, wrong shipments detected before dispatch (project PickByScan)
- SEO/SEA and repricing managed: online revenue +25 %
Head of E-Commerce & Development
Askania GmbH · Recklinghausen · 10/2013 – 05/2021
- Magento shops (B2B/B2C) and marketplaces for a retail company with 24 branches and 30,000 articles (more than 8,000 actively online)
- PIM with Magento interface developed: article creation +50 % faster; PIM modules for 3 departments implemented in stages
- Order proposal system (AOS) and branch stock / stock-transfer analytics developed: unsold branch stock identified and turned into revenue via transfers
- Product text automation via keyword templates; MDE scanning systems for warehouse and stocktaking
- SEO and product data optimisation: online visibility +30 %
Earlier positions · 1999 – 2013
Programmer and Designer · Tredex GmbH (online retail of Runners Point, from 2013 Foot Locker) · Recklinghausen · 10/2010 – 09/2013 — Played a key role in developing the Product Information Management (PIM) used at Tredex for the online retail of Runners Point (runnerspoint.com, sidestep-shoes.com, SP24.com, eBay/Amazon); plus the warehouse entry and booking programme and the import/export interfaces between Sage Office Line and Intershop
Software Engineer · MTC GmbH · Hof · 06/2009 – 10/2010 — Set-up of online shops and eBay structures; additional responsibility for purchasing, sales and assortment
Software Engineer · Beli Warenhandel GmbH · Hof · 04/2007 – 06/2009 — Set-up of online shops and eBay structures
Managing Director · DMD GmbH (Bedi Holding) · Hof · 10/2001 – 01/2007 — Led a team of 14 employees; developed an in-house ERP including PIM 1.0 for more than 10,000 products; web applications for 23 subsidiaries; MDE barcode system for production control
Programmer, head of department after takeover · SDE GmbH · Hof · 01/1999 – 09/2001 — Project and team coordination (6 developers) already during training; leadership responsibility after the takeover
Education
IT Systems Management Assistant (IHK), focus on application development
IHK Bayreuth · training company SDE GmbH, Hof · 04/1997 – 06/2001
